SPEETRA: how 3D-PRINTING helps fashion become greener and most effective
Adding 3D-printing to the fashion production process makes it both time-effective and eco-friendly
Yes, it’s exactly what you think… The future of fashion is finally here and Speetra is making it happen. This FashionTech startup works at the intersection of technology and design, giving designers the space and tools needed to convert their physical process into a digital one, while providing them with eco-friendly material and contributing to their paths towards a greener and cost-effective industry. Speetra’s vision is to make 3D-printing & digitzation accessible to everyone, not only through education but also through usability and affordability.
“It all started with the idea that fashion and sustainability don’t work well together,” says Sara Dsouki, CEO and co-founder of Speetra. “This industry is a major contributor to the world’s pollution problem, so I asked myself, why not innovate in garment materials so we can have an alternative that is recyclable and reusable? That’s when I got the idea of introducing 3D-printing to the process, which is both time-effective and eco-friendly”.
The fashion industry does not adopt new production techniques because they are too hard to learn and use. That is why Speetra aims at widening access to 3D-Printing
The fashion industry faces a major hurdle: the traditional production method. Many solutions have come out previously to help modernize this process; however, they are not suited to the industry because they are too hard to learn and use. Speetra offers a solution that tackles this hurdle with new innovations, through an AI-powered platform and a product.
“We look at the production chain from all angles and we offer digitization in design, hence allowing for Augmented Reality (AR), on-demand manufacturing, virtual runways, and virtual fitting.” This process also allows for the quick and accurate production of complicated designs that would have otherwise required hundreds of hours of work and multiple handy-work.
Speetra helps designers create 3D-printed mockups that can be melted and re-used to make new designs. It is fully recyclable
Capitalizing on the need to introduce sustainable material to the fashion industry, Speetra offers a manufacturing solution: creating 3D-printed material made of leather-like plastic, which is sanitary, flexible and fully recyclable. Any design that has run its course, instead of ending up in a landfill, can be melted down and re-used to make new designs, hence taking designers towards a zero-waste process.
The startup has previously collaborated with several international designers, including Tony Ward, with whom it created the MENA Region’s first fully 3D-printed couture dress that was showcased during Paris Fashion Week. Some of the products that Speetra manufactures, aside from garment, include accessories and handbags.
About Sara, CEO & Founder
Sara Dsouki is an architect & designer based in Paris, focused on creating next-generation wearable products using digital design & 3D-printing techniques, to offer sustainability and new materials to the fashion industry. Her work is focused on pushing the boundaries of a cross-disciplinary approach to research, to work at the intersection of architecture, product and fashion design with innovation and technology, in the purpose of redefining product creation.