Fast & Fresh – Le Blog Stratégie des Usages

Les séniors et le paiement en ligne – Casser les préjugés

Fast & Fresh conducted a serie of User Researches on how Seniors pay online during the last 2 weeks. We investigated the behavior of 32 participants between 54 and 65 years old using User Research and User testing methods. Our team obtained surprising and counter-intuitive results. Though seniors claim the first reason they do not…

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Chinese luxury consumption

Chinese luxury consumption: between openness and communitarianism

Our Chinese luxury consumption Specialist Hua Qiu is just coming back from a 2 weeks journey through China. He tells us what is new, what has changed and what emerging trends should draw our attention. “Chinese people are engaged in a race against the clock” Oliver: “in our previous article you were telling me that China completely changed…

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luxury in china

The meaning of luxury in China : the symbol of a better tomorrow?

Our Chinese Market Specialist Hua Qiu is just coming back from a 2 weeks journey through China. He tells us what is new, what has changed and what emerging trends should draw our attention. Hua began discussing the meaning of luxury in China in our previous article. He now continues explaining us why Luxury is in fact…

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chinese luxury market

Chinese luxury market: why wellness is the next trend?

Our Chinese luxury Market Specialist Hua Qiu is just coming back from a 2 weeks journey through China. He tells us what is new, what has changed and what emerging trends should draw our attention. “In China we are so numerous that at some point you just have to force your way. That is the…

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Etudes d’opinion, Etudes d’Usage – Quelles Différences (In french)

  Les Etudes d’usage ? Qu’est-ce que c’est et ça sert à quoi ? 1 – Première distinction : une étude d’usage n’est pas une étude d’opinion. Pour simplifier, une étude d’opinion va vous demander ce que vous pensez de la jolie paire de chaussure qu’on vient de poser devant vous sur la table. Est-ce…

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