Fast & Fresh – Le Blog Stratégie des Usages

Les séniors et le paiement en ligne – Casser les préjugés

Fast & Fresh conducted a serie of User Researches on how Seniors pay online during the last 2 weeks. We investigated the behavior of 32 participants between 54 and 65 years old using User Research and User testing methods. Our team obtained surprising and counter-intuitive results. Though seniors claim the first reason they do not…

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