Fast & Fresh – Le Blog Stratégie des Usages

Les séniors et le paiement en ligne – Casser les préjugés

Fast & Fresh conducted a serie of User Researches on how Seniors pay online during the last 2 weeks. We investigated the behavior of 32 participants between 54 and 65 years old using User Research and User testing methods. Our team obtained surprising and counter-intuitive results. Though seniors claim the first reason they do not…

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Chinese luxury consumption

Chinese luxury consumption: between openness and communitarianism

Our Chinese luxury consumption Specialist Hua Qiu is just coming back from a 2 weeks journey through China. He tells us what is new, what has changed and what emerging trends should draw our attention. “Chinese people are engaged in a race against the clock” Oliver: “in our previous article you were telling me that China completely changed…

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luxury in china

The meaning of luxury in China : the symbol of a better tomorrow?

Our Chinese Market Specialist Hua Qiu is just coming back from a 2 weeks journey through China. He tells us what is new, what has changed and what emerging trends should draw our attention. Hua began discussing the meaning of luxury in China in our previous article. He now continues explaining us why Luxury is in fact…

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